Open AI

Learn how to perform a five-check AI Visibility Audit using free tools. This guide helps SEOs ensure their content is accessible to AI crawlers like CCBot, which trains large language models.

Learn how to advertise within ChatGPT to reach users exploring options and making decisions. Ads are clearly labeled and separate from AI responses, offering a new way to connect with potential customers. Get started with Ads Manager today.

Learn how ChatGPT's recent update significantly increased referral traffic to brand websites. Discover how OpenAI now prioritizes direct, in-line hyperlinks to brand homepages, boosting traffic by 60% since May 7. Find out which industries benefit most and how to track these referrals.

Learn why ChatGPT mentions 5x more brands than Google's AI Mode, according to new data from Semrush. Discover how this gap appears in every vertical, with digital technology being the most extreme case, and what it means for AI visibility.

Learn how free and paid ChatGPT models differ in data sources and accuracy. Discover why the version your ICP uses matters for your marketing strategy. See a test case where the free version fabricated weather data, while the paid version used a weather API.