Analytics

Learn how people are searching, discovering, and engaging online in the USA and Europe. This report, created with Rand Fishkin, examines AI's impact on search and reveals surprising shifts in consumer behavior. Get the data you need.

Learn how to use REGEX in Google Search Console to filter data and find opportunities. This guide provides RE2 Regex syntax options and examples for informational, transactional, navigational, and local intent queries. Plus, filter by question type and query length.

Learn how AI traffic from ChatGPT, Gemini, Claude, and Perplexity appears in GA4. This research aggregates how different AI sources show up in web analytics, including the HTTP referrer, GA4 source/medium, and GA4 default channel. Find out why ChatGPT traffic may land as 'Unassigned'.

Discover how your content is used in AI-generated answers with Microsoft Clarity's new Citations feature. See which pages are cited, understand the queries used to find them, and track your share of authority. Domain verification via Bing Webmaster Tools or Google Search Console may be required.

Track LLM traffic in GA4 as AI Assistant becomes a default channel group. The author notes that a custom report built using the GA4 API may be more helpful. Check out the linked report to get started.