USA

Learn how people are searching, discovering, and engaging online in the USA and Europe. This report, created with Rand Fishkin, examines AI's impact on search and reveals surprising shifts in consumer behavior. Get the data you need.

Apple Maps is preparing to roll out ads in USA and Canada. Local businesses can soon promote their locations directly within the app. Ads will be targeted using contextual information like search terms and approximate location, without tracking users or sharing data.

Google's AI Mode is rolling out beyond search, now on AI. It can call nearby stores to find what you need. Learn how Gemini models and Duplex technology handle the calls and send you the details, making last-minute shopping easier.

Learn how to onboard to the Universal Commerce Protocol (UCP) in Google Merchant Center. The integration is rolling out gradually in the U.S. and will allow you to implement a checkout button on eligible product listings in AI Mode in Google Search and on Gemini.